Wiggins and I have been writing about the technical aspect of our venture; the "how" and "what" of software and tools we are using to launch our site and our project.  But no matter how many bells and whistles we build, if there is no THERE there, it doesn't matter.  I want to be mindful of understanding the tools we have available, but at the same time, I understand and embrace that the creative power in our project resides somewhere else, not necessarily in gadgetry and layout.  There is a place for design, but if it is not driven by an over-arching vision for what we are trying to say or communicate, it becomes misguided, and like a shiny pair of rims on a new car, it runs the risk of being just eye candy that adds no significant value to a vehicle (disclaimer: I have NEVER, ever, ever, bought designer rims for my vehicles.  I was tempted once to buy grills for my teeth, but I quickly discarded that idea given some issues I was having with a cavity.  Story for another time).