Okay, So Where Are You? - Status Update


Courtesy of Flickr Commons

Alright, aside from chanting at you like the Bhodi Satva was hollerin' at Johnny Utah about the meaning of life and all that good stuff in Point Break, I am still in the mix with getting our project off the ground.  Like I mentioned in the first post, Wiggins and I are building a site that we hope to launch over the next couple of months.  The site itself, we hope, will be attractive.  But more importantly, it will be functional and serve as a platform for showcasing the content that we are producing, and to utilize the power of social media to take on the dimensions of narrative story-telling to the next level.

"Uh...don't bogart it, man...pass it..."

No, really.  That is the vision Wiggins and I (and wifeys, since they're part of the team) chose to design and embrace.  And you know what?  The cool thing about embracing such a big-ass vision like that is that it puts you out there, in a space that is both vulnerable and energizing (like bouncing off a huge trampoline). And ultimately, you become accountable to yourself and to the community and tribe you choose to invite into your little secret when you put it out there.

And you know what, part 2?  It's good to know that making these leaps of faith is not about creating something that is going to be an instant smashing hit (although, don't get me wrong, that would be highly welcome).  Just like all good things in life, it takes a little bit of extra work to get to what you want, and a lot of jumps.  My boy, Seth Godin, who I just think is a mad-scientist genius, nails it in this post he titled The Secret of the Web where he lays out this concept with compelling insight.

Okay, So Where Are You?

Wiggins and I have just finishing editing all of the video footage we currently have in the can.  We recently laid out a skeleton schematic to help us figure out how our website is going to look like and how it will showcase this content (I'll let Wiggins talk about this later).  And after we had a delightful Saturday morning champagne brunch at El Torito to discuss the narrative arc of our content and its flow, we decided to dedicate the next couple of weeks to brushing up on our web design skills (we already got our learn-on in the Fall of 2008).  Shout outs to Adobe CS for having such awesome software for novices like us.  

And for those of you out there looking for good solid tutorial assistance in helping you build your own website, I highly recommend getting the Adobe CS suite (CS4 is the latest version - we are using CS3 which is cool, but CS4 is the latest suite).  If you really want to make this software take you to the next level, I encourage you to check out Lynda.com.  This service offers some easy-to-follow tutorials on how to optimize the power of your software.  Take if from me, who couldn't distinguish between HTML and a carne asada taco, getting good software, especially when you have the right tutorial tools that are easy to follow, is the only way to go.  And Lynda was on point!

More on our progress over the next couple of weeks.  Once we lay down the site, our gears will shift once again to production.  That's a different trampoline altogether, but unlike our web design experience, we've already had multiple jumps on it.  And just like anything else that matters, the more jumps we take, the easier it becomes.
  

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